Ever since the phrase "pull a Radiohead" entered the music blogosphere's lexicon, we've watched as a diverse list of acts such as Nine Inch Nails, Saul Williams, Pennywise, and Portishead explore ways to reinvent the music business wheel. One of the highest-profile free agents is Pearl Jam – a group unafraid to fight corporate giants like Ticketmaster head-on. But Eddie Vedder and company don't fear partnering up with a big box store either.
Billboard reports:
[Pearl Jam manager Kelly Curtis] confirmed that deals were also finished or in the works with an online retailer, a mobile partner, a gaming company and with a network or possibly networks of indie retail stores. "Target ended up allowing us to have other partners. We'll be able to take care of all levels of the Pearl Jam fan…We wish we could tell the whole story right now, but all the deals aren't done. Target was cool enough to realize that little independent record stores are not their competition."
Pearl Jam will follow in the footsteps of AC/DC, Prince, Guns n' Roses, The Eagles, Bruce Springsteen, and many other famous names that granted exclusivity deals with big box retailers. But Pearl Jam's deal with Target is not quite as odious. Details after the jump.
This article appears in Jun 3-9, 2009.