Visit Florida has invited Big Storm Brewing Co. to spread the good word of Tampa Bay in Brooklyn. With three taprooms around the state, the brewery will rep its Pasco County roots and join nine other Florida-based businesses at an upcoming promotional event targeting millennials with the travel bug.
The event — organized by Visit Florida, the official tourism marketing agency for the Sunshine State — is titled Locally Sourced Sunshine. It’s scheduled for Tuesday, Oct. 11.
“This event is going to show the millennial travel audience and media that Visit Pasco is a competitive destination in the Florida tourism market,” according to a statement from Kolby Kucyk of Visit Pasco. “Big Storm was our first pick to represent Pasco as they are one of the most successful businesses to grow from the county. They started in Pasco and have invested in the local community, so who better to have represent us as a destination? Plus, they’re eye-catching branding and innovative, Florida-inspired beer flavors make them the perfect fit for this event.”
Locally Sourced Sunshine is designed to highlight an array of culinary and cultural experiences all over Florida. On top of Big Storm, local representatives include Marty Blitz, the celebrated chef-owner behind Tampa’s Mise en Place.
The event is expected to draw around 500 attendees.
“We always look forward to sharing our award-winning beer with other craft beer lovers from around the country,” said Big Storm founder Mike Bishop. “This is the kind of event that will help draw more visitors to Pasco so they can experience all the great things we have to offer.”
This article appears in Sep 27 – Oct 5, 2018.
