What architecture is and what an architect does seem largely unknown to most folks.
Tampa often seems strangely ambivalent toward good architecture and design; for instance, it's nicknamed one of its finest newer downtown buildings the "beer can building" a.k.a. Rivergate Tower (see photo). This exquisite neoclassical building was designed by architect Harry Wolf, who based its measurements on the Fibonnacci series. You know the building — it's the round one right next to the "exploding chicken" sculpture.
People work with an architect for many reasons. Sometimes it's required by law for the building they're constructing. Others hire an architect because they're interested in collaborating and turning their ideas into a built form that is extraordinary and reflects not only themselves, but the local climate, history and culture. This team then finds a contractor or builder that can build what they want. Many think that architecture is the purview of the rich, that the intent of architecture is to create expensive "works of art." This ignores the fact that "good design" needn't be expensive and often employs good old-fashioned American ingenuity: locating and implementing alternate materials and construction methods to keep the price within bounds. Truly good design accomplishes the needs and wants of the client and architect within whatever budget.
The American Institute of Architects Florida Chapter recently created a video that describes what architecture is, what architects do and why architecture is important. It's not on YouTube but it can be viewed after the break, along with a list of recipients of the 2009 AIA Tampa Bay Design Awards.
This article appears in Jun 24-30, 2009.