The new outpost will debut this Friday, March 7, at 4699 Park Blvd. in Pinellas Park.
According to a press release, the first 100 guests on Friday will receive a free “Beef Pepper Rice,” one of the restaurant’s flagship dishes. The first 50 guests on Saturday-Sunday (March 8-9) will also get a complimentary bowl of the same meaty dish.
Founded in 1994, Pepper Lunch prides itself on getting customers in and out of its restaurants for under $20. Menu items include steaks, seafood, teriyaki and pasta-based dishes, plus “Pepper Rice”—all served in sizzling pans for patrons to mix and cook themselves.
The new location is a prototype for Pepper Lunch, and will be the chain’s first attempt at all-kiosk ordering (with one “hospitality host”) and “optimized table tracking,” says the company.
Tampa-based Majestic Restaurant Group—which operates Zukku concepts across the Bay area along with Lings Dumplings and the Han Hand Roll Bar—will own and operate Pinellas Park’s Pepper Lunch. The group has also signed on to open 10 more locations in and around Tampa Bay, Orlando and Gainesville over the next five years.
The chain currently has over 500 locations across 15 countries.
The new Pinellas Park Pepper Lunch location will be open seven days a week from 11 a.m.-10 p.m.
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This article appears in Feb 27 – Mar 5, 2025.