WE ARE MARSHALL (PG) Despite a fairly strong start and the best of intentions, this inspirational sports opus ultimately falls victim to most of the pitfalls of its genre. Taking as its starting point one of the most horrific moments in American sports history — the 1970 plane crash that killed the entire football team of Marshall, West Virginia — We Are Marshall begins with a melancholy and moving first act that focuses on the grieving survivors of the community. Director McG changes course quickly enough, though, when an earnest new coach (Matthew McConaughey) is brought in to rebuild the team, and montages, period music and speech-making take over in a blatant effort to tug at those old heartstrings. Also stars Matthew Fox, Ian McShane, Anthony Mackie, Kate Mara and David Strathairn. 2.5 stars