The problem with the language is that it negates anything "non-family friendly, which could include anything from same-sex themes and interracial coupling, to single mothers raising their child without the help of a father. The Palm Beach Post asked Precourt whether movies with gay characters could qualify as family friendly, to which he replied, That would not be the kind of thing Id say that we want to invest public dollars in. Precourts own idea of what is "family friendly" hinges on the fictional old TV town in the Andy Griffith Show. Think of it as like Mayberry. That's when I grew up the '60s. That's what life was like. I want Florida to be known for making those kinds of movies: Disney movies for kids and all that stuff. Like it used to be, you know?"
Do you remember the Andy Griffith Show? Why would we want to encourage people to make movies beholden to a code of behavior that's a relic from an older, less ethnically and sexually tolerant time? With society evolving hopefully for the better, though the jury still seems to be out why would anyone want to take a cultural step back in the world of cinema? With limitations like thise imposed by the modified incentives language, who is going to want to make their movie here and what kind of movies will be the result?
There is currently a petition going around trying to reverse the ban on tax credits for LGBT-supportive films by an organization called Florida Together. Member Ted Howard told the Post, Instituting 1950s-style movie censorship does nothing to support real-life families or help Florida's struggling economy." He also cited USA TV show Burn Notice, which films in Miami, and could lose out on some of the tax credits the show currently enjoys, possibly forcing the show to cut back or even relocate to a more tolerant state.
And if that happens, we all lose.