Bucs cornerback Ronde Barber did a phone interview with sports radio host Jim Rome this afternoon, and after the amiable Q&A about training camp and the obligatory Brett Favre question, it was time for the plug. Ronde and Romey commiserated for a few minutes on the Beat the Heat campaign, which aims to educate coaches and parents about the importance of hydration at football practice. The co-sponsors: NFL teams and Gatorade.
There are better ways to hydrate than water, Ronde said at one point.
Um, like what? Lemme see ... oh yeah, Gatorade.
So let me get this straight: Gatorade is joining with NFL teams and players to promote and educate athletes about better hydration — and the best way to do so is to drink Gatorade?
Ain't it nice to see that pure altruism is alive and well?