How noble: Gatorade promotes hydration

Bucs cornerback Ronde Barber did a phone interview with sports radio host Jim Rome this afternoon, and after the amiable Q&A about training camp and the obligatory Brett Favre question, it was time for the plug. Ronde and Romey commiserated for a few minutes on the “Beat the Heat” campaign, which aims to educate coaches and parents about the importance of hydration at football practice.  The co-sponsors: NFL teams … and Gatorade. 

“There are better ways to hydrate than water,” Ronde said at one point.

Um, like what? Lemme see ... oh yeah, Gatorade.

 So let me get this straight: Gatorade is joining with NFL teams and players to promote and educate athletes about better hydration — and the best way to do so is to drink … Gatorade? 

Ain't it nice to see that pure altruism is alive and well?


About The Author

Eric Snider

Eric Snider is the dean of Bay area music critics. He started in the early 1980s as one of the founding members of Music magazine, a free bi-monthly. He was the pop music critic for the then-St. Petersburg Times from ‘87-’93. Snider was the music critic, arts editor and senior editor of Weekly Planet/Creative...
Scroll to read more Sports & Recreation articles


Join Creative Loafing Tampa Bay Newsletters

Subscribe now to get the latest news delivered right to your inbox.