Lightning unveil new look for 2011-12 season

On the logo:

Mike: It’s different. With some of the comparisons being made to “The Flash” and something you would find in a Marvel comic book, it looks like it will definitely be an acquired taste. It seems like people are about equally split in opinion on this one, but I am not sure I am thrilled with the final product.

Meredith: I don’t think it needs to be framed as an acquired taste at all. I like it. I like the simple, minimalist approach, which places the logo at the center of interest, rather than all of the other things cluttering the look. Sure, the lightning bolts were fun (especially on the pants), but the new logo stands out and is easy to recognize.

On the new colors?

Mike: I am always a huge proponent of the color blue. That being said, I think the blue in this case is overkill. Moreover, the road jersey is just bland to me. I think somewhere they could have found a way to get black in there.

Meredith: Why not pare the color scheme down to just blue and white? If you want to talk about “bland,” take into account that the blue and white is more vivid than the former black jersey. As a whole, I think the deep blue is more recognizable than the former black-silver medley.

Favorite aspect?

Mike: The shoulder patch. I almost wish that the patch would have been the primary logo. It is very original, and at the same time, gives the team a fresh look.

Meredith: The simple, minimal design. Taking away all of the distractions--the Lightning bolts, the stripes, and even the lettering--creates a striking, classic impression. Gone is the 1990’s logo, with the lightning bolt outlined and shadowed (reminiscent of The Print Shop Deluxe). The new look is sleek and striking.

What they would change:

Mike: I would have included something about the history. This is a team that has won a Stanley Cup within the past 10 years, something on that jersey should have reflected that. Something simple like leaving the bolt on the pants would have accomplished that.

Meredith: I do think it is curious that the lettering was left off of the main blue jersey. Just the logo was an interesting route to take, but I’m not sure why the “Tampa Bay” Lettering couldn’t have been included.

Was the change necessary?

Mike: I may be in the minority here, but I think the jersey we had was a good one. At the same time, I understand the thinking of wanting to move away from the old ownership and some of the bad times. A new logo accomplishes that goal.

Meredith: Of course. It’s a new team, with new leadership. Why not represent this visually?

Effect on fans/community:

Mike: Obviously it was a change that generated some positive and negative discussion. It will generate revenue, and at the same time it will be something younger fans can grow up with. In that sense it was a good thing.

Meredith: This is the perfect move to emphasize the organizational shift that has taken place. For a southern hockey team, it’s essential to engage the local community, and what better way than presenting a new logo in the style of the classics? The new look will help develop the persona of the team within the community.

On reception throughout the league:

Mike: With the color change, many see this jersey and automatically think Toronto Maple Leafs. That is one hurdle that will have to be overcome, and well, the science fiction look of the jersey.

Meredith: Let’s not forget that league-wide, we’re talking about the Tampa Bay Lightning. Besides the issue in similarity between the Maple Leafs and the Lightning color match (which is legitimate), the league will quickly forget the old jersey. Locally, it works. League-wide, it works.

Follow Mike Corcoran on twitter, @mcorcoran81.

Follow Meredith Qualls on twitter, @MeredithQ.

On Monday, January 31, the Tampa Bay Lightning announced a makeover, including a new logo, new color scheme, and new uniforms for the 2011-12 season.

Gone is the varied lightning bolt, shadowed in blue and outlined in black. Gone is the traditional circle behind the lightning bolt. Gone are the silver accents, and gone are the black jerseys.

Instead, the makeover incorporates two colors, white and the now predominant “Tampa Bay blue,” which will be the team’s only two colors. The jerseys have been stripped of the lightning bolts from the stripes and the side of the pants, simplifying the look and emphasizing the new logo, which has been changed to a single oval, marked by a lightning bolt.

Of course, as people, some of us don’t accept change too easily. Like it or not, since the announcement Monday, the new design has moved to the front of conversation about the Lightning, and it seems like everyone has put their two cents forward on what the Lightning’s new scheme will do for the team.

Below, Mike Corcoran and I hash out the best and worst of the new look.

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