Nike's first transgender ad makes us happy

Forget the news. If you want to feel better about America, look to the entertainment world.

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It's a crazy-ass world out there lately, with political rhetoric flying around faster than a monkey slinging poo. A quick trip to our News + Views section bears evidence of that.

Sometimes, though, you can weed through all the bullshit and find something good. Don't believe me? Take Nike's new commercial — the first ever with a transgender athelete — as proof.

Chris Mosier, the first transgender Olympian, breaks the fourth wall and speaks directly to the commercial's narrator and the audience about the realities of being a transgender athlete on Team USA. His challenges to the International Olympic Committee rules about transgender athletes resulted in new policies this year, allowing him to compete as a man on Team USA.

Nike capitalizes on this in its commercial, first aired during the Olympics on August 8, and part of me — the cynical part — wants to protest a corporation profiting off this. After all, this isn't about altruism; it's a shrewd business move. Nike's capitalizing on equality. Those bastards

The the other part of me — the realist — realizes that of all the things corporations have used for profit, they're using tolerance, equality and acceptance for profit. That means this commercial signifies something greater than profit: It means acceptance has become currency.

I think I'm OK with that. 

About The Author

Cathy Salustri

Cathy's portfolio includes pieces for Visit Florida, USA Today and regional and local press. In 2016, UPF published Backroads of Paradise, her travel narrative about retracing the WPA-era Florida driving tours that was featured in The New York Times. Cathy speaks about Florida history for the Osher Lifelong Learning...
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