The scariest movie of the year, Paranormal Activity will continue to expand to more theaters this weekend after stellar reviews especially from yours truly (check it out here) a successful demand it viral marketing campaign, and grosses of $535,000 last weekend in just 33 theaters convinced the studio that they have a winner on their hands.
Paranormal Activity has already been bumped to over 40 theaters, with more to come this weekend. Additional screenings have been scheduled at Tampa's AMC Veterans theater to go with the midnight showings already set.
The film has been a huge success largely due to the Demand it marketing campaign which asked fans to beg theaters to book the film, compounded by word of mouth through Twitter with TweetYourScream. The film was shot for roughly $15,000, but don't let the price tag fool you. If you're looking for a great scary movie, I encourage you to check Paranormal Activity out if youve got the guts.