Fly Dance Fitness, the viral fitness brand with over one million followers across social media, is thrilled to announce that they have officially landed in Tampa. The Sarasota-based brand is making moves across Florida, with a significant expansion that includes its first-ever location in Tampa. The fitness franchise, known for its dynamic dance-based workouts, is also opening four additional studios throughout the country this month alone!

Co-owners Stacey Marks and Kari Schroeter say they’re thrilled with the company’s accelerated growth, noting the increasing demand for their unique fitness approach. “There’s a genuine positive energy in our studios,” shared Marks, “and it’s exciting to see that resonate across Florida.”

Fly Dance Fitness focuses on combining dance choreography with cardio and strength elements, offering an engaging alternative to traditional workouts. Many of their clients and followers—both near and far—love the physical and mental benefits of the workout, as well as the strong community that has been built over the years. Mental health is rarely touched on in fitness, but it is an important part of what Fly Dance Fitness does. From the moment members step on the dance floor, they are encouraged and supported.

The addition of a franchisee in Tampa introduces Fly Dance Fitness’s signature routines to a new market, while the other locations throughout the country broaden the franchise’s presence nationwide.

“We’re seeing a lot of people drawn to the fun and the challenge,” said Schroeter. “It’s about getting a great workout, but also enjoying the process.”

The expansion signals a period of heightened activity for Fly Dance Fitness as it seeks to establish a stronger foothold in the competitive Florida fitness market. The company aims to provide a high-energy, engaging fitness option for individuals seeking a departure from conventional gym routines.

Follow Fly Dance Fitness on Instagram or TikTok to be the first to learn about new locations. No location near you as of yet? Their online membership community is ever-growing and available 24/7.

This article appears in Mar 13-19, 2025.