Tampa Bay is known for being Super Bowl champions, Cuban sandwiches, and the best beaches in the country. Soon, locals and tourists alike get a peek at another side not too many get to see… unless you’re in the market for a new home.
Sharelle Rosado, broker and owner of Tampa’s Allure Realty, puts the city on the map with her Netflix show “Selling Tampa.” Similar to other Netflix hit “Selling Sunset,” the show focuses on Rosado and her team of real estate agents as they sell luxury real estate across Tampa Bay. What’s unique about her business is her team is composed of Black and minority women.
“Viewers are going to see powerful minority women stepping into luxury real estate. This shows anyone as long as you work hard and no matter what, you can do it,” said Rosado.
Rosado embarked on her journey in real estate in 2017 after her “12 years, 9 months, and 13 days” stint in the military. She opened Allure Realty in July 2019 and had a full team of agents by early 2020. Rosado said producers started approaching her that same year. She turned down several because she didn’t like their angles. She did her research on real estate producers and put herself in front of “Selling Sunset” producer Adam DiVello by doing what so many of us do on social media every now and then—dropping a series of “likes” on DiVello’s Instagram pictures.
“I put myself in front of Adam, and they reached out to me a couple days later,” Rosado said.
When the pandemic started last year, Rosado and her team didn’t slow down one bit and instead adapted by adding virtual house showings for clients. Like most other real estate groups, Allure never saw a pandemic-related sales hit.
“Everyone was taking advantage of the interest rates,” said Rosado. “Financially, we didn’t get behind the power curve because we were good on that part.”
Rosado celebrated the grand opening of Allure Realty, which sits in Ybor City at 1315 7th Ave., last month with several of her agents and friends. Mayor Jane Castor, Florida State Representative Dianne Hart, and her financé former NFL wide receiver and current Cinco Soccer fan Chad “Ochocinco” Johnson were all on hand with plenty of well wishes.
So what’s next for Rosado? She just opened her second Allure Realty location in Miami and is ready to take over the world.
“When I opened this business, I wanted to take it to the next level. Now, I want to go bigger,” said Rosado.
“Selling Tampa” is scheduled to debut around the end of this year or early 2022. Rosado hopes young women see the representation and understand whatever they desire to be in life is possible.
“I know they’re going to see no matter your age or color, you can go out and do it,” said Rosado. “Don’t give up because it’s a learning process.”
UPDATED 09/21/21 9:30 a.m. The show will debut at the end of 2021 or early 2022.
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