The new nightclub at Channelside called Aja is blowin' it out for Super Bowl with three parties featuring celebrity hosts and entertainment. Here's a rundown:

• Thursday, January 29, Super Bowl Kickoff Party Featuring a 4 Turntable Set with Sounds from DJ AM and DJ Jazzy Jeff, $50.00 — Thursday kicks off the weekend with the sounds of Celebrity DJ AM (Resident LAX Las Vegas and PURE Las Vegas) and hip-hop great DJ Jazzy Jeff. This will be a 4 turntable performance.

• Friday, January 30, Friday Night Blitz Super Bowl Party Hosted By Holly Madison & Kendra Wilkinson, $300.00 per person (includes premium open bar from 9 p.m.-3 a.m.) — Friday Night Blitz Super Bowl event hosted by the stars of E! Entertainment Television’s hit reality series, The Girls Next Door, Holly Madison & Kendra Wilkinson. Along with Alex Smith (Tampa Bay Bucs), Greg Camarillo (Miami Dolphins), Drew Carter (Oakland Raiders) and Brendon Ayanbadejo (Baltimore Ravens). Music and entertainment by Celebrity DJ Scene (Resident Studio 54 and Wet Republic Las Vegas, XM Radio DJ).

• Saturday, January 31, Athletes and Angels Super Bowl Party Hosted By Pamela Anderson, $300.00 per person (includes premium open bar from 9 p.m.-3 a.m.) — With sounds by DJ Vice (Resident Tao Las Vegas). Additional hosts include Simeon Rice (Retired Tampa Bay Bucs), Shaun Phillips (Chargers), Stephen Cooper (Chargers) and Vernon Davis (49ers).

Open to the public; advance tickets available here

Aja. 290 South Meridian Avenue; Tampa, at the Towers of Channelside, just around the corner from the St. Pete Times Forum

Eric Snider is the dean of Bay area music critics. He started in the early 1980s as one of the founding members of Music magazine, a free bi-monthly. He was the pop music critic for the then-St. Petersburg...