Best Of 2005

BEST BAD BILLBOARD: AdSizzle Marketing, Inc.

It’s as prime an example of irony as any: a marketing company marketing its marketing skills via an advertisement that displayed no marketing skills whatsoever. For months, Odessa-based AdSizzle exposed itself to potential clients with a billboard, facing northbound I-275 in South Tampa, that featured only a fiery logo and people dressed in black cocktail attire. A dance act from some cruise ship? We can’t be sure. We do know, however, that the ad exhibited all of the creativity and cutting-edge marketing savvy of a sandwich-board sign and a handbell.