Nothing against the Pier, but when youre looking for furnishings a little less mass market and a lot more high style, its time to move to another state of Being. As epitomized by the casual élan of its dreadlocked furniture maestro Elle, Being (celebrating a fifth anniversary this year at Baywalk) is all about unpretentious but unmistakable chic. Nothings cheap, but nothings break-the-bank expensive either, and everythings of good quality. Like an amazingly comfortable woven-leather wing chair, a classy update to the canvas butterfly chair that has long graced dorm rooms. Or the handsome plinyl (thats polyester vinyl) place mats and area rugs from Chilewich. Or anything by master modern furniture mavens Mitchell Gold. Plus witty kids toys, Florida postcard coasters, unusual jewelry, candles in scents (and colors) like papaya and coconut, and enough throw pillows to smother every upholstered surface in your house not that a Being customer would do anything that excessive. Baywalk, Second Avenue N. and Second Street N., St. Petersburg, 727-822-6252.