Murrow, Cronkite, Jennings, Couric Zogbaum. One of our missions here at CL is star-making. And its high time we got the ball rolling on Ferdinand (dont call him Ferdie) Zogbaum. With that winning smile and natural charisma, the camera loves him. He also brings dogged reporting chops to the game. Above all, though, its the name. Ferdinand Zogbaum. Say it slowly. Savor it. Oozes gravitas, doesnt it? So why, Bay News 9, do you have Ferdinand Zogbaum locked away in the Hernando County bureau? So he can cover garbage collection controversies in Bayport? No, its all wrong. We deserve to see him as an anchor, to hear that stentorian voice say, Welcome to Bay News 9; this is Ferdinand Zogbaum. And then, if our star-making effort goes as planned: Ferdinand Zogbaum, NBC News.