Best Of 2011

BEST SOCIAL MEDIA RESPONSE TO A CRIME: Morrisound Studio

On the weekend of April 10, internationally renowned Morrisound Studio in Tampa was robbed. The suspects disabled the alarm, broke in, and made off with thousands of dollars in equipment, instruments and gold and platinum records. What was described as a “kick in the gut” by owner Tom Morris was softened by an outpouring of online support — in the form of hundreds of friends and fans sharing details of the crime with their networks as well as people dropping off computers at the studio so that the staff could at least check their email. The studio is now back up and running.