Socks are no longer the worst gift you can get. If I open a card from a friend and there’s a gift certificate in there, I’m going to be pissed. Not like, “This is irritating” pissed. More like, “Have we known each other for six years? Don’t you know I hate Home Depot?” pissed. That’s where Betterboo.com comes in. Founded by University of Tampa graduate Nick Chmura in 2011, the site went live with its updated version on August 15. Think Pinterest meets practical and creative gift shopping. Really interesting concept for those of us not satisfied with shitty effort. Betterboo.com.