Best Of 2015

Best Retail Vlogging: McB's

Best Retail Vlogging

For a while there, Kevin McBride — St. Pete man about town and owner of upscale EDGE District men’s vintage and designer boutique McB’s — would post videos to his Facebook page on Fridays catching us up on what was going on at the store, from new arrivals to new employees and updates about how other friends’ careers were going. The videos had an endearing, off-the-cuff feel somewhere between a personal video-blog entry and enthusiastic no-budget local-access commercial, and we mean that in the most complimentary way. As of this writing, it’s been a while since a new video has gone up; we hope McB’s continues to use digital media in such a warm, unself-conscious way. 1045 Central Ave., St. Petersburg. 727-258-4932, mcbmen.com.