BEST FINANCIAL WEBSITE FOR PEOPLE WHO WOULD NEVER READ THE WALL STREET JOURNAL: The Penny Hoarder

Headquartered in downtown St. Pete, this site reimagines personal finance for the Buzzfeed generation via a casual voice, creative Digital Age ideas for making or keeping more money, smart (and clearly disclosed) advertorial partnerships, and plenty of great pics of attractive young people using their phones to stay on budget. You don’t need tattoos to take advantage of these tips, either — there are always plenty of good ideas no matter your age or lifestyle. thepennyhoarder.com —SH