It all started in 1947 when Wilcox Brothers Tropical Acres and Groves opened on Indian Rocks Road (it was Route 1 back then). Next, it became Wilcox Brothers Nursery and Groves. Today, Wilcox Nursery & Landscape is one of Pinellas County’s oldest business landmarks and remains standing in a place where most things don’t last. The business—a hidden gem in Largo and essential resource for all Florida plant lovers—specializes in Florida native plants and landscaping, with a selection that’s unrivaled locally. wilcoxnursery.com

St. Pete Beach’s Betty Shop is named for owner Liz Calver’s grandmother Betty, a beach lover and outdoor adventurer. The waterside shop is filled with beachy, comfortable Florida-living clothes and gear. Calver dedicates a portion of all sales to marine conservation and education. She’s out with a bucket every few weeks cleaning up the beach and getting others to do the same. Clean Coast Initiative, her nonprofit, was recently created to do educational-based beach cleanups, workshops, talks, and community projects. Betty Shop is on a mission to protect paradise. shopbettyshop.com

Breathing Through Life’s Alyssa Bedard is a doula, birth educator, lactation consultant, all-around baby guru and nonstop advocate for birthing. A mother herself, Bedard’s knowledge knows no bounds as she works to help birthing people before, during, and after pregnancy. Our community is lucky to have someone with her wealth of experience—especially when it comes to the ever important pre-labor hip-openers!