$10 bottle of wine at Ruby Tuesday

"Franzia, his brother, and a cousin co-own Bronco and control at least 35,000 acres (140 km²) of vineyards under cultivation in the Central Valley, more than any other entity, including the E&J Gallo Wine Co., the industry behemoth co-founded by Franzia's famous uncle, Ernest, and his brother, the late Julio Gallo. Bronco also controls its own distribution company, Classic Wines of California, which gives Franzia and his relatives a leg up on the competition when it comes to getting their products onto store shelves. Theirs is an empire that stretches from near Sacramento to the edge of the Tehachapi Mountains an hour north of Los Angeles, where Bronco is busy planting at least one new "section" -- which is to say, 640 acres (2.6 km²), or a square mile -- each year." More from SF Weekly and Fred Franzia.

Three times wholesale cost has been the unfortunate standard for restaurant bottle pricing for years. But Fred Franzia (who vehemently denies any relation to the same-name boxed wine) and his Bronco Wine Company have worked out a deal with the Ruby Tuesday 800+ location chain to sell their Bronco Coastal Vines Chardonnay for $10 on the wine list. It's only a one-week-long promotion (that reportedly also includes Beringer and Lost Angel selections) but perhaps if it's successful, it might make other restaurants take notice. Find Ruby Tuesday locations.

Bronco Wine Company is the fourth largest wine producer in America, has 40 brands under its moniker, and is behind the wildly successful, uber value brand, Charles Shaw or its affectionate nickname, Two Buck Chuck. More about the brand in a profile from SF Weekly in San Francisco:

Scroll to read more Food News articles
Join the Creative Loafing Tampa Bay Press Club

Local journalism is information. Information is power. And we believe everyone deserves access to accurate independent coverage of their community and state.
Help us keep this coverage going with a one-time donation or an ongoing membership pledge.


Join Creative Loafing Tampa Bay Newsletters

Subscribe now to get the latest news delivered right to your inbox.

We welcome readers to submit letters regarding articles and content in Creative Loafing Tampa Bay. Letters should be a minimum of 150 words, refer to content that has appeared on Creative Loafing Tampa Bay, and must include the writer's full name, address, and phone number for verification purposes. No attachments will be considered. Writers of letters selected for publication will be notified via email. Letters may be edited and shortened for space.

Email us at [email protected]