Turning a classic childhood drink into an adult favorite is as easy as adding booze. The newest instance of this is Adult Chocolate Milk, which features 40-proof vodka that adds a twist to the kid-inspired favorite, chocolate milk.
According to the official website, the beverage was created by Tracy Reinhardt a California mom with a knack for mixing. The drink ignited fast interest when she debuted it on Facebook, Tracy is enjoying some Adult Chocolate Milk. Her friends inquiry into the recipe sparked the idea to bottle and market the beverage for purchase. Tracy is now one of the founders of the Adult Beverage Company in California.
The Daily News reports that since then, the drink has hit the shelves of California Costco and has become a popular beverage among many celebrities, including R&B artist and product spokesman Ginuwine. The companys advertising campaign consists of the singer adorning a modernized milkmans outfit with Adult Chocolate Milk featured in a retro glass milk bottle and swing top. Ginuwine also introduces the product slogan Re-Taste Your Youth at 40 Proof. According to The Luxist, future advertising plans include billboards on the Vegas Strip.