Ash, a new Italian concept from the minds behind Rooster & the Till, is coming to Water Street Tampa

It's the Proper House Group's fifth concept in Tampa.

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click to enlarge Renderings of Ash, Water Street Tampa's newest Italian restaurant. - Proper House Group
Proper House Group
Renderings of Ash, Water Street Tampa's newest Italian restaurant.
Another day, another restaurant announced to open at the ever-expanding Water Street Tampa.

Earlier today, Strategic Property Partners announced its newest concept Ash,
which will debut on the ground floor of Water Street Tampa’s Asher building, the district's newest residential development.

The brand new restaurant is brought to downtown Tampa by a familiar name: Proper House Group (PHG), the minds behind Rooster & The Till, Nebraska Mini Mart and more. PHG said that its latest concept  will specialize in Italian-inspired cuisine and boast an extensive outdoor patio.

The 2,400 square-foot restaurant and its accompanying 1,000 square-foot patio will debut at 1050 Water St. in the spring of 2023.

Ash’s menu “will offer a focused yet fun and playful cuisine with Italian undertones,” and play neighbor to  popular U.K.-based Asian fusion restaurant Wagamama. Originally slated to debut at Water Street Tampa at the beginning of this year, Wagamama’s website just states that its Tampa location is “coming soon.”

Both restaurants will be located on the ground floor of the Asher building, adjacent to a new Synovus bank.

Renderings from Proper House depict Ash as a sleek and bright restaurant, adorned with pink and neutral tones and large windows. Its curved entryways and accents give it a slight retro feel, but its open floor plan and fresh colors keep it incredibly modern.

A large ash tree resides in the center of the dining room, as  the restaurant's  namesake represents creative expression, productivity, strength and longevity.

The upcoming Italian eatery will be the restaurant group's fifth Tampa concept, alongside recent Bib Gourmand Award recipient Rooster & The Till, Nebraska Mini Mart, Gallito Taqueria and Asian street food-inspired Dang Dude—which debuted at Sparkman Wharf earlier this year.

Besides its future neighbor Wagamama, Ash will soon join the ranks of other upcoming Water Street concepts like Boulon Brasserie, Predalina, Small Giant Bar & Restaurant, and Wine on Water.

For the latest updates on Ash—like its highly-anticipated grand opening date—head to its Instagram at

About The Author

Kyla Fields

Kyla Fields is the Managing Editor of Creative Loafing Tampa Bay who started their journey at CL as summer 2019 intern. They are the proud owner of a charming, sausage-shaped, four-year-old rescue mutt named Piña.
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