Photo via ashtampa.com
Designed by Gin Design Group, Ash's 'effortlessly chic' interior features 'arched lighting elements and textural touch points.'
Listening room and cocktail lounge Alter Ego will offer “energetic vibes and soulful hospitality,” while its daytime counterpart Ash specializes in modern Italian-inspired fare in an upscale setting, which includes an “effortlessly chic" blush-colored dining room, accompanying patio space and open kitchen.
Proper House Group insists that its cocktail lounge, Alter Ego, is not an actual listening room experience, adding that the concept will "feature live DJ sets in an intimate and inviting setting."
Both locally-owned concepts are located on the bottom floor of the Asher building at 420 S Nebraska Ave. in the heart of downtown’s bustling Water Street district.
Both Ash and Alter Ego’s official debut are slated for Friday, April 19, but both businesses are soft opening this Saturday, April 13. Reservations for both concepts are now available and can be booked on tock.com.
A few dishes that folks can expect from Ash’s menu include a housemade Malfade pasta with toasted garlic, ramp top oil, pickled ramp bulbs, Dungeness crab and crab roe butter or its pan fried 22-ounce pork chop served with a date and spicy dijon mostarda and a radicchio and charred chicory salad.
Its moody sibling Alter Ego may also offer curated light bites in the future from Ash Executive Chef Andrew Duncan, who formerly helmed the kitchen at St. Pete restaurant Baba. The music-forward hotspot will feature a vast beverage menu of traditional cocktails with modern twists, utilizing top shelf spirits and seasonal ingredients.
Proper House Group—led by Chef Ferrell Alvarez, restaurateur Ty Rodriguez and entrepreneur Chon Nguyen—operates various restaurants and fast casual concepts in Tampa including Bib Gourmand recipient Rooster & the Till in Seminole Heights, Nebraska Mini-Mart and Sparkman Wharf’s Gorditos, Dang Dude and Gallito Taqueria. For the latest news on PHG's newest restaurant and cocktail lounge, head to their respective social media pages at @alteregotampa and @ashtampa.
After next weekend’s debut, Ash will be open from 4 p.m.-11 p.m. Tuesday-Sunday, with its operating hours slated to expand this summer. Alter Ego will be open from 5 p.m.-midnight Monday-Wednesday and 5 p.m.-2 a.m. Tuesday-Sunday for the time being.
UPDATED 04/11/24 10:32 a.m. Proper House Group insists that its cocktail lounge, Ash, is not an actual listening room experience, adding that the concept will "feature live DJ sets in an intimate and inviting setting."
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