Avenue owner plunges into the Ice Bucket Challenge (with video)

Stephen Schrutt of the Avenue puts a spin on the viral ALS Ice Bucket Challenge trend.

click to enlarge Add Avenue owner Stephen Schrutt to the list of locals getting into the Ice Bucket Challenge. - Jimmy Breen via YouTube
Jimmy Breen via YouTube
Add Avenue owner Stephen Schrutt to the list of locals getting into the Ice Bucket Challenge.

Stephen Schrutt, owner of the Avenue eat/drink in downtown St. Pete, united with the rest of the Internet on Monday night. But he did so with a twist.

After being nominated by four people to take on the popular Ice Bucket Challenge — which involves pouring a bucket of ice water over one's head or donating to the ALS, or Lou Gehrig's disease, Association — Schrutt set up a dunk tank in front of his eatery to fulfill his dares while raising awareness for the cause.

He also donated $200 to the association, and an additional $20 for every Avenue staff member who jumped in the tank, according to a video of the challenge.

Earlier that day, the ALS Association announced its received $15.6 million in donations between July 29 and Aug. 18, which is more than the $1.8 million it received last year within that time period.

Schrutt dared four other people to participate in the Ice Bucket Challenge, including Rays pitcher Chris Archer.

Watch local graphic designer Jimmy Breen's footage of Schrutt:

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