For some reason, pseudo beer drinkers everywhere have become enamored with a certain amber ale that goes by the name Fat Tire. As a beertender, I couldn't go one night without being on the receiving end of some nonsensical harangue about how Fat Tire is the best beer ever made and every bar in the world should have it on tap. Folks, I'm here to tell you, and I might catch a fair amount of sass for this, Fat Tire is the Schlitz Malt Liquor of the New Belgium product line.
Before I begin, I'd like to point out that the company responsible for brewing Fat Tire demonstrates admirably sound environmental practices and crafts outstanding beer masterpieces like Le Terroir, La Folie, and Abbey Grand Cru. Let me make this perfectly clear; I'm not dissing on New Belgium Brewery. This diss is directed specifically toward Fat Tire Amber Ale. It is, perhaps, the least good beer produced by New Belgium, yet it's wildly fashionable even in areas where it isn't available. I am convinced the popularity of this foul brew is purely a result of the want what we cannot have phenomenon coupled with euphoric delusions brought on by travel situations.
This article appears in Feb 25 – Mar 3, 2009.