Ben and Jerry's ice cream flavor contest

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Enter your own funky flavor using the "flavor generator" on the company's website until the global contest ends May 26th, 2009. In June, they'll pick one person from each of the 17 countries that sell Ben & Jerry's to win a trip to their Fair Trade cocoa cooperative in the Dominican Republic in November. On this trip, they'll announce the grand prize winner and winning flavor and the new ice cream will appear on shelves and in shops in March 2010. Enter here.

The last time they held an ice cream flavor creation contest, Ben & Jerry's received 40,000 entries. But for some reason, they're doing it again: Asking fans to concoct the company's next Fair Trade flavor for the "Do The World A Flavor" contest.

The contest celebrates their newest Fair Trade flavor, Chocolate Macadamia, and Chief Euphoria Officer Walt Freese says they are "...on a mission to raise awareness and demonstrate that companies can help promote economic justice for all when they buy Fair Trade ingredients for their products that certify that the growers and suppliers of the ingredients in their products are being fairly compensated for their labor. This is another proud step forward in our values-led sourcing program."

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