The last time they held an ice cream flavor creation contest, Ben & Jerry's received 40,000 entries. But for some reason, they're doing it again: Asking fans to concoct the company's next Fair Trade flavor for the "Do The World A Flavor" contest.
The contest celebrates their newest Fair Trade flavor, Chocolate Macadamia, and Chief Euphoria Officer Walt Freese says they are "...on a mission to raise awareness and demonstrate that companies can help promote economic justice for all when they buy Fair Trade ingredients for their products that certify that the growers and suppliers of the ingredients in their products are being fairly compensated for their labor. This is another proud step forward in our values-led sourcing program."
