In an effort reduce their carbon footprint, the Champagne industry is working on making their bottles a deeper shade of "green" by slimming them down and reducing their weight. In turn, this will not only reduce resources used to make the bottles, but it will also cut carbon emissions from the transportation process.
The Champagne industry emits 200,000 metric tons of carbon dioxide yearly (production and shipping making up one-third of that figure) and they are currently researching efforts to reduce their carbon footprint by 25% by 2020 and 75% by 2050 — the redesigned bottle being the first of these endeavors.
"This is how were remaking the future of Champagne," Thierry Gasco, the master vintner for Pommery, stated to The New York Times. "Were slimming the shoulders to make the bottle lighter, so our carbon footprint will be reduced to help keep Champagne here for future generations."