It's not news when 200+ location mega-chain Chili's opens another door in the U.S. It's not even interesting when it opens in France, although it's doutbful anyone in that culinary Mecca would salivate over bland American "Tex Mex." But when a burger haven like Chili's goes into India, where the bulk of people eat vegetarian, that's peculiar. Even vaguely newsworthy.
This article appears in May 13-19, 2009.