Chipotle teams with Willie Nelson for outreach film on sustainable farming (video)

Nelson cover's Coldplay's "The Scientist" for the short film.

The official press release states:

The film’s subject matter is enhanced by Nelson’s cover of Coldplay’s song, “The Scientist.” It follows the story of a farmer whose family farm has evolved over time into a factory farm. In a moment of self-reflection, the farmer realizes that his animal factory is not consistent with his vision for the farm. As the song lyrics suggest, the farmer goes “back to the start” by ridding his farm of its factory qualities and returning to more sustainable farming methods.

The song can currently be purchased through iTunes (at $.60 per download), proceeds benefitting the Chipotle Cultivate Foundation, which provides funding to support sustainable agriculture, family farming, and culinary education.

View the short film below and read more about this sustainable farming outreach project at

Chipotle Mexican Grill has just announced their partnership with music icon and family farm advocate Willie Nelson to support sustainable farming through a new two-minute, stop-motion animated short film called “Back to the Start”.

The film features a cover of the Coldplay song “The Scientist" sung by Nelson and it will be shown on over 5,700 movie theater screens across the U.S. beginning in September. Through the film, Chipotle hopes to educate consumers about their favored farming methods, and demonstrate the differences between industrial farming and more sustainable methods.

“We have always understood the importance of serving food that is raised right,” said Steve Ells, founder, chairman and co-CEO of Chipotle. “We produced this film to help illustrate the choices people face in deciding what to eat, and hope that it will encourage people to choose food that is raised with respect for the land, the animals, and the farmers that produce it.”

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