Now through October, Tampa-based Florida Avenue Brewing Co. has committed to morphing its traditional lager into the Pig Jig Lager (again). The beer commemorates the Seminole Heights brewery's two-year collaboration with the annual Tampa Pig Jig fundraiser, and proceeds from distribution sales go to Tampa Pig Jig beneficiary NephCure Kidney International.
This year's goal is to raise more than $1 million for the cause.
"The entire Pig Jig Team couldn't be more thrilled to continue our partnership with local favorite Florida Avenue Brewing, highlighting Tampa and staying true to our community," according to a statement from Vince Chillura, co-founder of Tampa Pig Jig. "These are the types of meaningful relationships that we cherish so dearly."
Florida Avenue Brewing is the official beer sponsor of Tampa Pig Jig, which goes down Oct. 20 in Curtis Hixon Waterfront Park with live music and a barbecue competition to support NephCure. The brewery hosts the Pig Jig Lager's launch party along the Riverwalk — which kicks off at Tampa Marriott Waterside Hotel & Marina — from 5 to 9 p.m. Thursday.
Opened in 2010 and revived by Brew Bus five years later, Florida Avenue Brewing is known for easy-drinking Florida-style brews and fruited sours.