Florida-based First Watch releasing debut cookbook in honor of birthday

Thirty-five years is clearly a big deal.

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click to enlarge 'Yeah, It's Fresh' is available starting Nov. 5. - Jon Whittle
Jon Whittle
'Yeah, It's Fresh' is available starting Nov. 5.

Yeah, It’s Fresh is the title of First Watch’s debut cookbook. Available at all First Watch locations nationwide starting Nov. 5, the new read celebrates the popular Florida-based breakfast, brunch and lunch chain’s 35th anniversary.

Designed for home cooks, Yeah, It’s Fresh (Story Farm, $23.95.) features 75 recipes throughout its 160 pages, including smoked salmon and roasted veggie frittata, an elevated egg sandwich, heirloom tomato and burrata toast, and a Floridian take on French toast. A number of seasonal food formulas landed in the book, too — think carrot cake pancakes, turkey dill crepe eggs and chilled pear cider.

Each recipe falls under one of seven chapters — First Watch Essentials, Eggs & Omelets, Toasts & Batters, Handhelds & Sandwiches, Bowls & Salads, Hashes & Skillets or Juices & Coffee — and readers will also find helpful cooking tips from Shane Schaibly, First Watch’s chef and vice president of culinary strategy.

“We opened the original First Watch in Pacific Grove, Ca. with a mission of finding the best eggs, best bacon and the freshest ingredients available,” said CEO Chris Tomasso in a statement. “Yeah, It’s Fresh is an ode to that mantra, which is practiced daily at more than 260 First Watch restaurants across the country. We hope all of our loyal customers find the recipes in the book as enjoyable to make as we have for the past 35 years.”

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