Free Ben and Jerry's ice cream sundae every Monday this summer

Why Mondays? "Look, we can all make it through the weekend in the summer - there are parties, barbeques and beaches. This sounded like the perfect way to kick-start the party all over again at the beginning of each week, virtually eliminating blue Mondays," said Sean Greenwood, Spokes-Poobah for Ben & Jerry's. "Around here, we've even started saying ‘TGIM' - thank goodness it's Monday."



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Every Monday through the end of August, Ben and Jerry's Scoop Shops will be giving away a free sundae with the purchase of one (larger-than-life Vermonster Sundae not included). From the press release:

"Going out for summer ice cream sundaes has been an American tradition for decades," said Walt Freese, Chief Euphoria Officer of Ben & Jerry's. "During these tough economic times, we want to ensure that people can still afford simple indulgences as we continue our mission to spread joy for the belly and soul."

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