Just Make It Moxie For Florida

Finally, Maine’s official state soft drink is available here in Florida, thanks to the fine people at Sweetbay.

Moxie Soda has long had a cult-like following of evangelical fans, due both to its unusual flavor and small distribution area. Earlier this year, Coca-Cola Bottling of Northern New England purchased the brand and planned to expand sales of Moxie outside of its traditional Northeastern borders. Florida is the first test market.

Originally marketed as a medicine called “Moxie Nerve Food,” Moxie became a carbonated soda in 1884, claiming “to be the only harmless nerve food known that can recover brain and nervous exhaustion, loss of manhood, imbecility and helplessness.” That’s almost enough to compensate for a taste that is often described as a cross between cola and root beer, with a little extra medicinal zing from gentian root extract. “There’s nothing that tastes like it,” explains brand manager Justin Conroy.

Conroy has plans to expand distribution in Florida, although Sweetbay will be the only outlet in the short term. Six-pack cans of Moxie have been on the shelves for about a month, with Diet Moxie and Moxie Energy on the way.

Scroll to read more Food News articles
Join the Creative Loafing Tampa Bay Press Club

Local journalism is information. Information is power. And we believe everyone deserves access to accurate independent coverage of their community and state.
Help us keep this coverage going with a one-time donation or an ongoing membership pledge.


Join Creative Loafing Tampa Bay Newsletters

Subscribe now to get the latest news delivered right to your inbox.

We welcome readers to submit letters regarding articles and content in Creative Loafing Tampa Bay. Letters should be a minimum of 150 words, refer to content that has appeared on Creative Loafing Tampa Bay, and must include the writer's full name, address, and phone number for verification purposes. No attachments will be considered. Writers of letters selected for publication will be notified via email. Letters may be edited and shortened for space.

Email us at [email protected]