Live Nation just got more appetizing to music enthusiasts across the country who consume a plant-based diet. In time for the summer concert season, the entertainment company has rolled out the popular Impossible Burger at the 37 U.S. venues it owns and operates, including Tampa’s MidFlorida Credit Union Amphitheatre at the Florida State Fairgrounds.
The other in-state amphitheater now serving the meatless patty is the Coral Sky Amphitheater at West Palm Beach’s South Florida Fairgrounds.
In a statement, Live Nation said that the introduction of the Impossible Burger — which Impossible Foods launched two years ago at Momofuku Nishi, celebrity chef and restaurateur David Chang’s New York City restaurant — is “part of our ongoing commitment to enhance the fan experience.”
“...This partnership is an important first step toward curating a more climate-friendly menu while providing fans with options that fit a variety diet and lifestyles,” the company continued.
Using 74 percent less water and 87 percent fewer greenhouse gases, the Impossible Burger also furthers Live Nation’s commitment to reducing emissions and waste, plus sourcing responsible food. The company has exclusively featured humanely raised meats and local produce at its amphitheaters since 2014 — and aims to achieve zero waste in 20 of them by 2020.
