No, this isn't a joke. Though someone at The Ice Cream Store in Rehoboth Beach, DE, must have been playing at joke when first creating the "booger" ice cream concoction. Move over pistachio, because this new flavor is also green and studded with chunks.
Of course, the shop's owner, Chip Hearn, was banking on the gross-out factor. In a flash of marketing genius, he decided to create the ice cream after tasting a booger-flavored Jelly Belly jelly bean (a part of their 'BeenBoozled' collection that contains other gross-out flavors like Rotten Egg, Moldy Cheese and Barf). "Let's make 'Booger' and let's make it great just to mess with everyone," the ice cream maker recalls telling his staff.
So, Hearn told the Associated Press, he thought, "I'm going to make my version of what booger tastes like, and I'm going to make it look good." He added, "I did not pick a bunch of boogers for myself to get some ideas."
Luckily, the Booger ice cream's flavor does not reflect its namesake: it's a cake batter-flavored base that's dyed to the perfect shade of booger green with green-colored caramel swirls and those little green Lucky Charms marshmallows running throughout it.