Alter Ego 1050 Water St., Tampa Described as having “energetic vibes and soulful hospitality,” new cocktail lounge Alter Ego, is opening sometime in spring 2024 on the ground floor of Water Street’s Asher building. “Visualize an experience where curated beats blend seamlessly with sleek monochromatic design, offering intimate nooks and social spaces that redefine the nightlife scene,” Water Street writes about the music-focused space. The new concept, which has a DJ booth, will share a wall with Proper House Group’s sibling Italian restaurant Ash. Photo via watersttampa/Instagram Credit: watersttampa / Instagram
Another day, another new concept headed to downtown’s popular Water Street district.

Described as having “energetic vibes and soulful hospitality,” new listening room and cocktail lounge Alter Ego will be the booming neighborhood’s newest late-night addition.

While there is no set opening date, Water Street’s social media states that Alter Ego will debut sometime in early 2024.

“Visualize an experience where curated beats blend seamlessly with sleek monochromatic design, offering intimate nooks and social spaces that redefine the nightlife scene,” Water Street writes about the music-focused Alter Ego.

Alter Ego is opening on the ground floor of Water Street’s Asher building at 1050 Water St. and will share a wall with Proper House Group’s Italian restaurant Ash. Although Ash’s development has been delayed, its website says the upscale Italian eatery will now open around the corner at 420 S Nebraska Ave.

Ash is also slated to open sometime in 2024.

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Water Street’s social media states that Ash and Alter Ego are “sibling concepts” with contrasting designs and ambiances. Renderings from Houston-based gin design group depict Alter Ego as a sleek, monochromatic space with red undertones and pops of neon.

Chef Alvarez co-owns Alter Ego with partners Chon Nguyen and Ty Rodriguez under the Proper House Group umbrella.

The opening of Alter Ego marks Proper House Group’s sixth concept in Tampa, including Bib Gourmand-winning Rooster & the Till, Nebraska Mini Mart, Sparkman Wharf’s Dang Dude, Lunch Lady and Gallito Taqueria. When upscale Italian spot Ash makes its long-awaited debut, it will bring the popular restaurant group up to seven local eateries.

Notably, Alter Ego will be the group’s first concept that is not food-focused.

For the latest updates on Alter Ego and its grand opening, head to its Instagram at @alteregotampa.

Credit: watersttampa / Instagram

Alter Ego

1050 Water St., Tampa, FL

website

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This article appears in Oct 12-18, 2023.

Kyla Fields is the food critic and former managing editor of Creative Loafing Tampa Bay who started their journey at CL as summer 2019 intern. They are the proud owner of a charming, sausage-shaped, eight-year-old...