Meet Nirvana, the hemp seed vodka made locally that's rolling out next week

When 4/20 and booze collide.

click to enlarge The latest booze to join the Fat Dog Spirits family is Nirvana, a hemp seed vodka. - Courtesy of Fat Dog Spirits
Courtesy of Fat Dog Spirits
The latest booze to join the Fat Dog Spirits family is Nirvana, a hemp seed vodka.

The local craft distillery behind Touch Vodka, Fat Dog Spirits, is rolling out new booze — just in time for 4/20. Next week, a private reception at Tampa's Donatello Italian restaurant celebrates the launch of Nirvana, a hemp seed vodka that comes in 750-milliliter bottles.

The hemp seed vodka’s welcoming party is set to begin at — you guessed it — 4:20 p.m. April 20.

Purchased by a trio of lifelong friends about two years ago, Fat Dog Spirits makes the 80-proof Nirvana in a 6,500-square-foot warehousing and manufacturing facility in Ybor City, alongside its Touch, gin and moonshine brands. Touch, for the uninitiated, is available at 400-plus locations throughout the Bay area and distilled from Everglades wildflower honey and American grain.

Nirvana, according to a statement from Touch CEO Dr. Ram Ramcharran of Fat Dog Spirits, aims to appeal to a specific audience: “health-focused millennials.”

“We wanted to build a new brand for the health-focused millennials,” said Ramcharran. “We came up with the name Nirvana to signify living in the moment. After 17 months, this fine product has come to fruition to provide a blissful, relaxing-style feeling.

“We made vodka that just happens to have hemp in it.”

Editor's note: This story has been updated since its original publication.

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