The annual midway celebration to Tampa Bay Beer Week has unfortunately been canceled.
This year's Halfway There event intended to break away from its traditional beer festival theme by functioning as a craft beer and food pairing. However, low ticket sales have prevented the change in format from coming to fruition, according to a Facebook post from the Beer Week Board of Directors on Monday.
"Due to low ticket sales, we have come to the unfortunate decision to cancel the Halfway There festival. We were truly excited by this year's format," reads Beer Week's post to their event page. "The hope was to do something extraordinary as a continued effort towards our mission statement to showcase the area as an emerging and vibrant craft and specialty beer destination."
Brown Paper Tickets is refunding Halfway There ticket purchasers in full. Their cards should be reimbursed in about three to five business days.
Tampa Bay Beer Week, a weeklong series of local events that celebrates the Bay area's craft beer community and culture, will return in early March.
"While we are disappointed that we had to make this decision, our view is ever forward," the post continues. "The Board of Directors will reconvene and begin planning for Beer Week, 2017. We will take the lessons we have learned and use them to make next year a great time for all."