First it was a line of its own baby clothes and accessories, and now it's a personalized grocery shopping experience. Publix will never stop capitalizing on its cult-like following, and why would it?
A release says Publix shoppers who already have a Publix.com account will automatically be enrolled in Club Publix, an exclusive group where members get advance alerts about upcoming deals (that beloved BOGO sale, baby), as well as have the option of electronic receipts and mobile payment.
Expect further member perks and customized content when you sign up for Club Publix for free.
Club Publix is the chain’s most recent development in the personalization of its customers’ shopping experience and comes after the grocery chain launched nationwide partnership with Instacart.
Download the Publix app, join Club Publix for free, and fully commit to to the fact that this Southeastern grocery chain is taking over your life. Like rapper 50 Cent once said, "You can find me in the club."
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