In an effort to defend their recently questioned and litigated ground beef ingredients, Taco Bell has released a new commercial to back up claims of the quality of their product and is backing up those claims with a beefy deal.
David Ovens, Chief Marketing Officer of Taco Bell, stated, "…there are still many people who haven't heard our beef quality facts. We want all our customers to know the truth and we’re taking swift action with our ‘Talk’ campaign."
"Real Employees, Real Seasoned Beef, Unreal Offer" is the motto of their 'Talk' campaign, and as the real-life employees and franchisees state in the commercial, "Our seasoned beef is 88 percent premium ground beef and 12 percent signature recipe. If you want to see that signature recipe, go to tacobell.com. It’s right there."
What is this "signature recipe" anyway? According to Taco Bell:
This article appears in Feb 24 – Mar 2, 2011.