Tampa Bay Lightning and Amalie Arena trade Coca-Cola for Pepsi

PepsiCo. signed a seven-year deal with the team.

click to enlarge Tampa Bay Lightning and Amalie Arena trade Coca-Cola for Pepsi
PepsiUS/Facebook


The Tampa Bay Lightning’s new signee is a more than 100-year-old sugary soft drink.

Yep, that’s right. Pepsi now calls downtown’s Amalie Arena one of its many sports arena homes. According to the TBBJ, PepsiCo. has signed a seven-year deal with the Bolts and is replacing Coca-Cola as the team’s soft-drink provider.

“Pepsi products — including carbonated soft drinks, water (flat, sparkling, carbonated, flavored), Muscle Milk, energy drinks, juice and tea — will be served for all games and events beginning with the Lightning home opener against the Florida Panthers on Thursday,” the website wrote.

Analysts agree that the Bolts’ reputation for putting an exciting product on the ice is appealing, but Lightning CEO Steve Griggs told the TBBJ that the 56-acre, multi-billion dollar Water Street Tampa development rising up around Amalie Arena was attractive, too.

Water Street is the first-ever neighborhood to receive the WELL Community Standard certification for its healthy living amenities (wide sidewalks, fitness programs, more), but we don’t think the HOA will regulate how much pop you can drink.

I honestly can't wait to wash down a Portillo's weiner with a Mountain Dew.

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Ray Roa

Read his 2016 intro letter and disclosures from 2022 and 2021. Ray Roa started freelancing for Creative Loafing Tampa in January 2011 and was hired as music editor in August 2016. He became Editor-In-Chief in August 2019. Past work can be seen at Suburban Apologist, Tampa Bay Times, Consequence of Sound and The...
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