Ybor City celebrates heritage and culture during next weekend’s Fiesta Day

Saturday, Feb. 26 marks the 75th iteration of this history-celebrating street festival.

click to enlarge Promenade of Flags from Fiesta Day 2020. - PamElla Lee Photography for Ybor City Chamber of Commerce
PamElla Lee Photography for Ybor City Chamber of Commerce
Promenade of Flags from Fiesta Day 2020.
Ybor City’s 7th Avenue is usually bustling with window shoppers and tourists—but on Saturday, Feb. 26, the street will be chock full of local vendors, live music and cultural foods when the 75th Fiesta Day takes over the historic district.

Ybor’s Chamber of Commerce organizes Fiesta Day each year to celebrate the historic district’s colorful immigrant heritage. Over the decades,  people from Cuba,  Africa, Germany,  Spain , Italy and beyond have made Ybor home. If Stu Sternberg gets some taxpayer money he'll probably move the Tampa Bay Rays there, too.

The festival starts at 10:45 a.m. at Centro Ybor (1600 E 7th Ave. ), and wraps up around 6 p.m. After you’ve eaten your fair share of Cubans, croquetas, and guava pastries. There will also be arts, crafts, and specialty products available for purchase alongside various types of cultural foods.

At 2 p.m. there will be a Promenade of Flags march down 7th Avenue—aka “La Septima”—to commemorate the folks from different countries that have immigrated to the “Cigar Capital of the World.”

This all-day festival is presented by none other than J.C. Newman Cigar Company—the family-ran cigar business that's been owned and operated in Ybor City for generations. The company owns the historic factory-turned-museum El Reloj, and is currently renovating other historic buildings throughout Ybor.

Ybor’s Chamber of Commerce is still looking for volunteers for next Saturday’s block party—more information about this opportunity can be found at ybor.org.

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