Go behind the scenes of We The Kings’ new St. Pete and Clearwater based video for “Sad Song”

It should be released in the next few weeks

All photos c/o Digital Caviar

After taking about 66 million hits on a lyrics only video for “Sad Song,” Bradenton pop punk outfit We The Kings have tapped the St. Pete film commission to help them create an official video produced entirely in the Tampa Bay area.


“Florida is a great place to shoot productions. It’s a one of a kind location and we have great production talent all right here,” said Todd Yonteck, CEO of Digital Caviar, which is a St. Pete production company tapped to help the band’s vision come to life.  

“Obviously, We the Kings recognizes that. St. Petersburg Clearwater Film Commission has done a wonderful job in promoting the area and attracting national attention,” he added. The video, which should be released in the next few weeks, was filmed over three days and stars frontman Travis Clark’s wife Jenny Robinson (Iron Man 2, Criminal Minds) as the female lead. It chronicles the life of a family after they get some pretty devastating news.

“I’m from Bradenton, so my parents used to take me to Sunken Gardens, things like that. State Theatre on Central was one of the first places the band played a show,” Clark said in an interview. “This whole area is sentimental to me, and the song is sentimental to us. It really didn’t make sense to do it anywhere else but around our home community.”

“I’m super excited they chose St. Pete and Clearwater to shoot the video,” Robinson said in an interview lauding the city’s murals and creative culture. “Vinoy Park, which is beautiful, Pass-A-Grille beach is one of the most beautiful beaches ever, the Dalí…the whole backdrop is inspiring.”

Have a look at some behind the scenes shots below. See the band live when they play Orpheum in Ybor City on March 30. More information on the show is available via local.cltampa.com.


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Ray Roa

Read his 2016 intro letter and disclosures from 2022 and 2021. Ray Roa started freelancing for Creative Loafing Tampa in January 2011 and was hired as music editor in August 2016. He became Editor-In-Chief in August 2019. Past work can be seen at Suburban Apologist, Tampa Bay Times, Consequence of Sound and The...
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