For indie rap label Rhymesayers to land a deal with former Roc-A-Fella star Freeway says a lot about the rap industry in 2010. More and more rappers seem to be recognizing that nurturing a consistent core fanbase with tight, no-bullshit LPs might be a better long-term strategy than pursuing blockbuster crossover sales by crafting endless discs filled to the brim with guest spots, and that one-off record deals might trump long-term contracts that will weigh them down creatively. Freeway has in fact already announced he'll launch his own label through Cash Money since cutting tracks for his Rhymesayers debut, February's The Stimulus Package, produced from start to finish by G-Unit producer Jake One.
