Creative Loafing Tampa has a new owner

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October 10, 2011

TO: All CL Employees
FM: CL, Inc. Board of Directors

RE: Sale and Organizational Announcements

The Board of Director’s of CL, Inc. would like to inform you of the sale of Creative Loafing Tampa and Creative Loafing Charlotte to SouthComm Inc., parent company to Nashville Scene and Kansas City Pitch. The sale is effective today.

SouthComm’s expertise in operating mid-market alternative weekly publications in the southeast makes them a strong and strategic owner of the Tampa and Charlotte markets.

In conjunction with the sale of Tampa, Marty Petty has resigned as CEO effective today. We thank Marty for her hard work, passion and commitment to Creative Loafing over the last two years. Alison Draper has been named VP/Group Publisher and will remain Publisher of the Chicago Reader. Tammy Bailey remains as VP/CFO. Alison, Tammy, and the Board will work in partnership to lead the company going forward. Alison and Tammy will report directly to the board. Washington City Paper Publisher, Amy Austin, and Creative Loafing Atlanta Publisher, Sharry Smith, will report to Alison regarding strategic planning, revenue performance and marketing initiatives and to Tammy for operational and financial matters including expenses, cash management, contract negotiations, IT, and human resources.

The sale of the Charlotte and Tampa properties now positions CL, Inc. to focus on brand value, audience and revenue growth for its flagship publications: Chicago Reader, Creative Loafing Atlanta and Washington City Paper.

Further communication will come from Alison and Tammy.


The Creative Loafing Board

Press Release from SouthComm

October 10, 2011
Contact: Chris Ferrell, SouthComm, 615-844-9400

SouthComm acquires two publications from Creative Loafing
Deal adds to Nashville holding company’s portfolio of alternative weeklies

Nashville, Tenn. — SouthComm Inc. announced today it has acquired Creative Loafing Charlotte and Creative Loafing Tampa from CL Inc., the parent of the chain of alternative newspapers. Terms of the transaction were not disclosed. The Charlotte and Tampa publications are the fourth and fifth alternative weeklies under the SouthComm umbrella. The company also owns the Nashville Scene, LEO in Louisville and the Kansas City Pitch.

CEO Chris Ferrell said SouthComm’s latest expansion fits its model of operating niche publications in mid-sized cities throughout the Southeast and Midwest.

“Creative Loafing is a very strong brand and these two papers are well read and well run,” Ferrell said. “We look forward to having them as part of the SouthComm family of publications. We are excited to grow in Charlotte and Tampa, which are very good cities for us to build out our model of having multiple niche publications in each market.”

About SouthComm Inc.
SouthComm was formed in late 2007 to operate regional niche publications. The Nashville-based company now owns more than 20 titles targeting general news, alternative, business, society and women audiences in Nashville, Louisville, Kansas City, Charlotte and Tampa as well the regional Medical News chain of papers. The company also owns Target Marketing and SouthComm Publishing, custom publishing companies serving chambers of commerce and other associations around the country. For more information, visit

About CL Inc.
Creative Loafing Inc. owns a group of America’s leading urban weeklies — the Chicago Reader, Creative Loafing Atlanta, and the Washington City Paper. Its holdings also include websites associated with those newspaper properties, the Straight Dope ( and sites, and the Digital Advertising Network.

This just in: We've got a new owner. That would be "we," as in Creative Loafing Tampa and Creative Loafing Charlotte.

After the jump, read the text of today's memo from CL, Inc., our soon-to-be-former owners, and the press release from SouthComm, our soon-to-be-new owners (and parent company to three other alternative newsweeklies, the Nashville Scene, LEO Weekly in Louisville, and The Pitch in Kansas City).

More to come later, but initial impressions on this end are good. SouthComm places high value on quality edit content, and its alt-weekly publishing experience in mid-sized markets bodes well.

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