Don't look at Rihanna's new line of lingerie if you're at work

Savage x Fenty was unveiled at midnight.

click to enlarge Rihanna, who released a new line of sleepwear and lingerie on May 11, 2018. - Savage x Fenty
Savage x Fenty
Rihanna, who released a new line of sleepwear and lingerie on May 11, 2018.

Rihanna's new line of lingerie is size-inclusive, but that doesn't mean that it was easy to get a hold of at midnight on May 11.

"Avid buyers who visited the Savage x Fenty site at midnight were placed in a queue system that couldn't keep up with demand," wrote Billboard. "Fans had to wait as long as two hours and/or enter the queue multiple times before they could freely browse and purchase products from the collection."

Savage x Fenty's 90-piece collection was designed in partnership with TechStyle, the same folks behind Kate Hudson's Fabletics and Kim Kardshian's ShoeDazzle. The lingerie, sleepwear and accessories are all priced at under $100 and come in multiple shades and sizes. There's also an option to sign up for a $50 annual subscription that'll get members early access to product as well as limited-edition items.

Rihanna says that the collection is about taking complete ownership of how you feel and choices you make.

"Basically making sure everybody knows the ball is in your court," the 30-year-old singer and entrepreneur told Vogue.

This is your last chance to not get in trouble for looking at the collection online. We're not responsible anymore, and we will not write you a note if someone catches you watching the video at the very bottom of the post.

About The Author

Ray Roa

Read his 2016 intro letter and disclosures from 2022 and 2021. Ray Roa started freelancing for Creative Loafing Tampa in January 2011 and was hired as music editor in August 2016. He became Editor-In-Chief in August 2019. Past work can be seen at Suburban Apologist, Tampa Bay Times, Consequence of Sound and The...
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