Love it or loathe it, Yeezy season has reached a fever pitch. From his infamous Grammy appearance to much-maligned fashion line debut, and every weird appearance thereafter, Kanye West is practically exhaling headlines as he ramps up the fervor for his eighth studio album, So Help Me God (album cover pictured above).
Today is no exception. Following a fired-up performance (literally) of “All Day” at last week’s BRIT Awards, West has dropped the studio-quality version of the track featuring Allan Kingdom and Theophilus London. After resisting the urge to flip my desk and wild out like a rabid gorilla, I’ll say with confidence that this is the hardest, and catchiest, track ‘Ye has put out since 2011’s “N*ggas in Paris.” Seriously, this thing is 5 minutes of bouncy, bizarro energy packed with instantly-unforgettable bars you’ll just have to hear to believe.