It used to be that MTV would overplay videos to such a degree that it was impossible not to know the latest singles by Madonna, or Prince, or Michael Jackson (may he RIP). Those artists blew wads of cash to make miniature movies for their songs. (Michael and sister Janet's 1995 acclaimed video duet, "Scream," cost $7 million alone to produce.)
Nowadays, MTV doesn't play videos so much as it airs clips of them during the closing credits of its neverending reality TV programming, so many artists have turned to YouTube to get the vids out and are likely alot more budget conscious when making them. The results vary from fun and inspired to downright garbage. Here's a look at two Moby videos created in support of his ninth album (out today on Little Idiot). I've also included a preview clip of Bjork's live Voltaic CD/DVD release. (Complete clips from the DVD would be nice but sadly, there are leaked or uploaded as yet.)
Album: Wait for Me
Songs: "Shot in the Back of the Head," "Pale Horses."
Both of Moby's new singles have intrigued me with their raw electro-meets-organic feel. The video for "Shot in the Back of the Head" is David Lynch's dark and abstract translation of the song, which is rather gloomy all on its own; and "Pale Horses," the second single with haunting female vocals by Amelia and melancholy overtones, is directed by Elanna Allen and follows a lonely alien who takes a train to the moon to find some companions. Both are animated, but in very different styles.
Grade: A for both; the music was good and the videos compelling enough to make me want to check out Moby's new album. (CHECK OUT THE VIDEOS AFTER THE JUMP).